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Microsoft returning to her roots
A number of interesting announcements from Microsoft recently that seems to allude at the giant more explicitly returning to one of its earlier principles, ‘everyone gets a piece of the pie’ and by extension with have more pieces of the pie form which to monetise.
When MS was an application company, they had an interpreter that would run their applications on the target platform. So msword.com was actually the ‘loader’ for the interpreter and the subsequent code. One of the rationales was protection of the code from being decompiled, the other to minimise the code development. If there’s a new platform, just update the interpreter for the target OS/hardware. MS word was released for DOS and Xenix? using this interpreter?
I remember when COBOL support was in Windows 3.1 ? There were sample codes around that apparently worked for someone, but it never worked for me. And I remember trying to get some peoples Microsoft Pascal code to work with the GUI in OS/2? Don’t even think about what MS was trying to do with Fortran (geezz GUI programming in Fortran, let it die!!!)
Microsoft tried doing single source code for Excel between Windows and Mac OS, there was the attempt to get the Ruby/Access/VB Engine multiplatform between Windows/Mac OS. There was the Visual Studio cross platform development between Windows/Mac OS.
The Agnostic nature of the company has been more explicit recently with the Silverlight directions (i.e. it runs on Windows, MAC OS, Linux through mono, FreeBSD through …) and to some degree with the Dot NET framework.
When Live Space allowed external desktop blogging tools to update data on its service (i.e. so you can blog etc.) they used an adaptation of an existing ‘standard.’ But soon after Microsoft released another tool Windows Writer –> Windows Live Writer that not only allowed you to post to Microsoft sites and a few major sites but quickly grew to adopting most formats out there.
More importantly, the extensibility of Windows Live Writer meant that it soon had the capability to post and extract multimedia from a number of different services including flickr, youtube, msn soapbox.
Move forward into late 2008 and the embracing all, has thankfully extended to a number of tools.
Windows Live Photo Gallery now lets you push photos to Flickr, Picasa, smugmug, Facebook. There goes my interest in Picasa, which was really about it’s better integration with the online version than Photo Gallery.
Azureus to be supporting COBOL.
Microsoft has already shown it believes a new range of ‘developers’ exist with her Expression series of developer tools. The content developer has long ago extended, on the web, to the prolific web users. Making it easier for these users to create their content for the web (through their personal web sites, blogs) increases the use of your tools and platforms.
Now, the dilemma remains on how is this thing to be monetised?
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